At Christopher's & MaGift's part of STL Gift Family of Brands, we appreciate the trust you place in us when you choose to visit our website and we take that responsibility seriously. This Privacy Policy describes how we collect and use personal information about you when you visit our website, use our mobile application, or call us on the phone.
By “personal information”, we mean information that directly identifies you, such as your name, address, or email address. In this Policy, “we” and “our” STL Gift Family of Brands and “you” means any person who visits our website, uses our mobile application or calls us on the phone.

What Information We Collect

We collect a variety of types of information. Examples include:

• Contact information, such as your name, address, phone number, or email address;
• Purchase information, such as the items your purchase, items you have altered or custom made (including measurements), payment method and payment information (such as debit or credit card number and information), billing and shipping address, and contact information (such as for receipts or order updates);
• Preference information, such as your contact and marketing preferences, and brand and merchandise interests;
• Profile and account information, which may include Contact, Purchase, and Preference information as well as your account password, information about wish list items, items in your online shopping cart or saved for future purchase, registry information, product review information, gift card, and other information about your profile or account;
• Demographic information, which may include age or birthdate, gender, ZIP code, and other information about you;
• Location information of your device that you use with our mobile application, if your device settings allow us to collect location information; and
• Device and browsing information, including information about your phone, tablet, computer, or device, and online browsing activity (collectively, “automatically collected information”). Automatically collected information may include IP addresses, unique device identifiers, cookie identifiers, device and browser settings and information, and Internet service provider information. Automatically collected information also may include information about when and how you access and use our website or mobile application, such as the date and time of your visit or use, the websites you visit before coming and after leaving our website, how you navigate and what you search for using our website and mobile application, the website pages and items you view using our website and mobile application, and the items you purchase.

How We Collect Information

We collect information on our website, through our mobile application, and during calls with you. We also obtain information from you and from third parties. For example, we collect and obtain information:

• You provide, such as when you make a purchase, interact with a salesperson, visit or contact us, register for a Rewards or online account, participate in a contest or sweepstakes, respond to a survey, engage in a promotional activity, register to attend an event or appointment, apply for employment, or sign up for emails or marketing;
• From third parties, such as service providers that we use, analytics companies, advertising networks and cooperatives, demographic companies, third parties that provide us with information about you and the different devices you use online, and other third parties that we choose to collaborate or work with;
• From social media platforms and networks that you use in connection with our website or mobile application, or that share or allow you to share information with us, such as Facebook, Twitter, Pinterest, and Instagram. For example, if you use functionalities, plugins, widgets, or tools from social media platforms or networks in connection with our website or mobile application (e.g., to log into an account, or to share inspiration, finds, purchases, and other content with your friends and followers on social media), we will collect the information that you share with us, or that those social media platforms or networks share with us. For more information about social media platform and network privacy practices, please review the privacy policies and settings of the social media platforms and networks that you use;
• Using cookies and automatic collection methods. For example, we and third parties we work with may collect information from the computer, tablet, phone, or other device: that you install our mobile application on; that you use to access our website; or that you use to open an email or click on an advertisement from us. This collection includes automatically collected information, and generally does not include personal information unless you provide it through our mobile application or website or you choose to share it with us. Methods we use include:
• cookies (which may be session-based or persistent, and are typically small data files that are stored on your hard drive or in connection with your Internet browser);
• web beacons or tags (small images embedded into websites or emails that send information about your computer, tablet, phone, or other device when you visit our website, use or mobile application, or open an email we send to you);
• website and mobile application log files (which we tend to create automatically in connection with access to and use of our website and mobile application);
• Flash cookies or Local Stored Objects (which may be placed using Adobe Flash software.

How We Use Information

We use the information that we collect to conduct our business and to provide you with the best possible products, services, and experiences. We also may combine any or all of the information that we collect or obtain. Examples of how we use information include:

• To provide you with products and services, such as to: fulfill your orders and process your payments; process, maintain and service your account(s) and memberships; and to provide you with products and services that we think you will like;
• To respond to you, such as when you: place an order; call us; make a request or inquiry; enter a contest or sweepstakes; complete a survey; or share a comment or concern;
• For personalization of your experiences with us, including to: remember your interests and preferences; customize the products and services we share with you; track and categorize your activity and interests on our website and mobile application, including by identifying the different devices you use; and to enrich your experience on our website and through our mobile application;
• For analytics, such as to: understand how you use our website and mobile application; understand how you shop with us; determine the methods and devices used to access our website and mobile application; and improve our website and mobile application;
• For our business purposes, such as: to operate and improve upon our business and lawful business activities; to maintain our programs, accounts, and records; for research; to determine your satisfaction with our products and services; to detect and prevent fraud or misuse of our services; and for any other business purpose that is permitted by law;
• For legal and safety purposes, such as to: defend or protect us, our customers, you, or third parties, from harm or in legal proceedings; protect our rights; protect our security and the security of our customers, employees, and property; respond to court orders, lawsuits, subpoenas, and government requests; address legal and regulatory compliance; and notify you of product recalls or safety issues.

We may make changes to this Policy and may apply any changes to information previously collected, as permitted by law. When we make material changes to this Policy, we will notify you by posting the updated Policy on our website, and we will update the effective date at the end of this Policy. Last Updated 2025